THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF CREATIVE ENTREPRENEURSHIP
The development of the world economy is closely related to the emergence of creativity. The objects of innovative development in a creative society are all its spheres: economics, science, technology, politics, social sphere, regions, industries, enterprises, goods, technologies, education, culture, art, sports, etc. Without a creative society there can be no creative economy . In this regard, creative entrepreneurship occupies a central place. The work provides not only a theoretical analysis of this type of entrepreneurship, but also offers recommendations for its further development.